Lacoste’s “The Big Leap” is the epic illustration of the new Lacoste campaign “Life is a Beautiful Sport”.Starring Paul Hamy and Anna Brewster and directed by Bristish director Seb Edwards, renowned for his strong cinematographic approach and the strength of the emotions he manages to convey in his films.The film was awarded with a Silver Lion at the prestigious Cannes Lions International Festival of Creativity.

From your first CRY to your first speech

From your first steps, to your first race.

From your first heartbeat, to your first kiss.

From your first discovery, to your first adventure.

From your first flip, to your first big leap in life.

Directed by Seb Edwards

Go behind the scenes of “The Big Leap”.
On set with actors Paul Hamy and Anna Brewster, as well as British director Seb Edwards.


"You & Me", featuring vocals from Eliza Doolittle and remixed by Flume. Universal Music Publishing


Above the City Line

The Spring/Summer 2016 print campaign, shot by Jacob Sutton, world famous British photographer.

Spring/Summer 2016 for Men

Free without constraint, our Spring/Summer 2016 silhouettes blend outdoor comfort with athletic elegance, providing the perfect trajectory for every adventure.

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Spring/Summer 2016 for Women

A structured silhouette, quality fabrics and urban allure are the hallmarks of our Spring/Summer 2016 collection for women. The guarantee of a clean, modern and effortless look.

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Shot by Jacob Sutton

On set with models Aymeline Valade and George Barnett, photographed by Jacob Sutton.